Welcome to OMG Health

We design intelligent brands, clever campaigns and engaging digital solutions for the health sector and life sciences.

Our expert team will bring life and legacy to your project, allowing you to make a lasting impact on the health of individuals and communities.

Creative. Credible. Clinical.

About us

We are a team of creatives, strategists, designers, digital creators, animators, educators and medical experts who are passionate about improving health literacy and raising the standard of communication in healthcare and life sciences.

We work with clients in the healthcare, technology, medical & wellbeing sectors to brand and launch new products and services. Our expertise helps you communicate complex medical science to a range of stakeholders including your peers, investors, policy makers, and the general public.

Meet our lead creatives and medical experts

Mark Gardner

BA (Hons)

Creative Director

Mark is a rare mix of marketing communicator & storyteller with over 35 years of graphic design and advertising experience. He has created and successfully produced countless brands & launch campaigns; a flavour of which you’ll see here. His idea, to create OMG Health, was borne out of a recognition of the complex communication needs of the healthcare sector in making a difference to people’s lives.

Working with Tom & Justin he can get to the heart of the science to promote benefits to a wider audience with clarity of messaging and branding enveloped in beautiful design..

He also continues to seek funding for @simplybettereveryday, a soon to be launched App using animations to simplify the complexity of the most common medical conditions. His mission is to reduce the jargon and acronyms that complicate life changing communications.

Dr Tom Ashfield

MBBS MPharm MRCS MRCGP

Clinical Advisor

Tom’s blend of clinical, commercial and policy skills brings life to projects. He is a doctor with vast experience as a pharmacist, in cancer surgery and across biopharma, tech and diagnostics industries. He is also a strategist working with startups, non-profits, commercial companies and non-profit/voluntary sector organisations.

Tom has worked on many successful health and communications campaigns, actively publishes in medical journals and presents at global congresses. His policy work has led to events in parliament and the House of Lords and he achieved a PRWeek team award for an impactful white paper on infection management in the NHS.

He is committed to delivering effective, empowering and creative communications for healthcare by distilling complex themes into understandable narrative. Tom carries specialist knowledge on antimicrobial resistance and healthcare policy reform and has worked extensively within ABPI compliance and other frameworks within the industry.

Justin Harford

BSC (Hons)

Education Consultant

Justin's background as an educational director and a biology teacher of nearly 30 years has seen him passionately engage in the understanding of the human body.

Through his work, he promotes a rich curiosity of how the body works, keeps healthy and is impacted by disease. The “simply better everyday” analogy is at the core of his teaching and he remains committed to simplifying the biology of the human body in a way that everyone can understand.

Justin has been an inspiration to many in his field through his use of everyday analogies, which he has shared at conferences to inspire new teachers with novel approaches. Justin helps deliver trustworthy and reliable information to his students, and brings this rich thinking to our work at OMG Health.

OMG Health Projects

Phage CoLab

How we helped: Brand, Launch campaign, website, social media

 

What we achieved: OMG Health developed a creative solution to launch Phage CoLab – a joint venture with the aim of creating a renowned hub for all things Phage, to combat anti-microbial resistance.

See more at www.phagecolab.com.

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Simply Better

How we helped: Brand, Launch campaign, animations, website, social media

 

What we achieved: SimplyBetter aims to simplify medical jargon through animations, transforming people’s understanding of the body and mind. 

OMG Health developed a creative solution for this; visually animating complex conditions using everyday objects. We developed a series of short animations that do just that. 

The brand was born from our Creative Director’s passion for beautiful and visually pleasing presentation, that resonates with the masses. See more at simplybettereveryday.co.uk.

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GeneEze

How we helped: Naming, Branding, Launch campaign, On and offline collateral

 
What we achieved: NMR is leading the way in veterinary and farming science, and the GeneEze brand was developed to front the science of genomic testing and providing reliable genomic data to enable farmers to breed dairy herds that are healthier.

GeneEze branding was developed to lead the way with data collection and a campaign carefully curated to enrol farmers into the scheme and aid data collection. See more at NMR.

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ISS Patient Feeding

How we helped: Branding, Launch Campaign, Videos, Nutritional education assets

What we achieved: More than 40% of patients in hospital have malnutrition. Food not being available at point of need is one of the issues that we worked with ISS to address.

Collaborating with ISS Nutritionists to communicate the iWave nutritional meals we helped communicate & educate patients & professionals alike.

Delicious meals are prepared at ward level and available when the patient needs it; not when fixed mealtimes dictate. We created clear menus with two tier communications aimed at patients & Healthcare professionals with detailed nutritional information. Our videos and marketing comms were used by ISS to successfully tender for contracts throughout the NHS. See more at ISS.

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Sepsis campaign

How we helped: Naming, Branding, Launch campaign, On and offline collateral


We collaborated with Sepsis UK whilst developing @simplybettereveryday working on simplifying the messaging for Sepsis. This led to us creating an impactful campaign aimed at specific sectors to bring Sepsis top of mind for those injured in their line of work and who may not realise Sepsis could occur. See more on the Sepsis Trust site.

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Dementia project for Barcon & Kirby

How we helped: Launch campaign, Literature, digital marketing

What we achieved: Barcan & Kirby recognised the need to address Lasting Power of Attorney’s (LPA’s) for those experiencing Dementia. From personal experience we realised that compassionate guidance from those trained in liaising with Dementia sufferers and their families would be incredibly useful. Anna Molter & her team have provided a wonderful environment and we’re delighted to help bring this project to life. See more at Barcon & Kirby.

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Brunelcare

How we helped: Brand design, Dementia friendly Interior branding & signage, Digital & literature assets

 

What we achieved: Research by University of Edinburgh amongst others suggested colour and use of recognisable landmarks significantly help dementia sufferers living in care. We subsequently developed a brand colour palette to clearly define different areas within buildings and coupled these with ‘trees’ as identifiable landmarks for navigation and memory aids. These have been in use for many years with great success. See more at Brunelcare.

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We work with organisations in the healthcare space including those pushing the boundaries of innovation in consumer health, start-ups, pharma, medical technology, research, product development, sport and wellbeing.

Our expertise in healthcare communication clinically transforms brands.

Our talented people

We can offer you a complete service or you can dip into any one of our services individually. You’ll get the full support of the OMG Health team whichever you choose.

IDEAS & CREATIVE

Marketing Strategist
Designers
Doctors
Educators
Naming Experts
Brand Specialists

IDEAS & CREATIVE

PROJECT MANAGEMENT

Client Services
Strategists
Planners
Organisers
Researchers

PROJECT MANAGEMENT

DESIGN DEVELOPMENT

Videographers
Animator
Photographers
Copywriters
Social Experts
Infographics
Campaigns

DESIGN DEVELOPMENT

DIGITAL

Apps
Front End
Back End
Web
UX
Database
API
Training
Games
Data Analysts

DIGITAL

PRODUCTION

Exhibition
Print
POS
Packaging
Events

PRODUCTION

Contact us